[ Method ]
Audit. Plan. Execute. Measure. Iterate.
Five steps, each with named artefacts, a named owner and a kill date. Not a 60-slide quarterly deck — a working register you can still read in month eleven.
01
Audit
Forensic teardown. Where the money's leaking, in writing.
10 working days
Daily standups, weekly review
02
Plan
Hypotheses with kill dates. Test register. Channel mix re-cut against payback math.
5–7 working days
2 working sessions + async review
03
Execute
Senior operators in your accounts daily. Skills + MCPs do the reps. Humans make the calls.
Ongoing — quarter by quarter
Daily account work · weekly reviews · monthly strategy
04
Measure
Reporting on net revenue, not platform aggregates. MMM where it matters.
Ongoing — weekly + monthly + quarterly
Weekly scorecard · monthly review · quarterly recalibration
05
Iterate
Tests conclude in 14 days. Wins promoted. Losers killed. Compounding monthly lift.
Ongoing — 14-day test windows
Tests launch & conclude on a 14-day rhythm