Two weeks. Every channel. Every dollar. In writing.
Most agencies skip the audit because the audit doesn't bill enough. Ours is the engagement. Two weeks of forensic teardown — paid, organic, lifecycle, marketplace, analytics, infrastructure — delivered as a 25+ page brief, a Loom walkthrough, and a prioritised action board you can run yourself.
Why we start here
Optimisation without diagnosis is gambling. Most agencies inherit accounts and start changing things in week one — bid strategies, audience structures, creative refreshes — without first proving where the bleeding is. We don't. Audit is the only way to make decisions that compound.
What this step produces.
25–40 numbered findings stratified by impact × effort × confidence. Every finding includes: evidence (screenshot or query), the broken assumption, the recommended fix, the expected lift, and the kill criteria for the test that will validate the fix.
Senior operator walks the screen through every section of the brief — conversion tracking architecture, branded vs non-brand split, feed health, lifecycle flow architecture, attribution model, performance against benchmarks. Watchable async by your team.
Every finding converted into an actionable card: owner, deadline, success metric, dependencies. P0 / P1 / P2 / P3 stratification. You inherit it whether you engage us or not.
Sequenced rollout map. Hygiene wins in days 1-30. Architecture changes 31-60. Compounding plays 61-90. Each phase has measurable KPIs the founder can hold against.
Every tool you're paying for, what it's actually doing, what it should be doing, and the consolidation/migration map. Most $5M+ brands waste $30-80K/year on overlapping tooling.
How the days run.
Kickoff + access
60-min kickoff call. We collect read-access to ad accounts, GA4, Shopify/CRM, Klaviyo, Triple Whale, Search Console, Helium 10, etc. We never receive admin access during audit. Read-only is enough.
Forensic data extraction
Direct API pulls into our warehouse. 18-month rolling window where data exists. Cross-channel reconciliation. Triple Whale + Shopify + platform-reported numbers compared and any discrepancies surfaced.
Channel-by-channel teardown
Paid Search, Paid Social, Marketplace, SEO, Lifecycle, CRO, Analytics — each gets its own dedicated forensic pass. Findings logged with evidence. Senior operator + reviewer on every channel.
Synthesis + prioritisation
Findings stratified. Cross-channel patterns identified (e.g., 'PMax is cannibalising organic on 14 head terms'). Prioritisation by impact × effort × confidence.
Brief + walkthrough delivery
Brief written. Loom recorded. Action board built. 90-minute walkthrough call with the founder + leadership team. Q&A, refinement. Brief finalised within 48 hours of feedback.
Named owners, not "the team".
| Role | Leads | Contributes | Consumes |
|---|---|---|---|
| Senior operator (lead) | Audit findings + brief | Loom walkthrough, action board | Founder context |
| Senior operator (reviewer) | Cross-channel synthesis | Quality control on findings | Lead operator's draft |
| Founder / CEO | Strategic context, business goals | Access provisioning, kickoff | Brief, walkthrough, action board |
| In-house team (if any) | Account access, historical context | Q&A on legacy decisions | Brief — to inherit if no engagement follows |
Non-negotiables for this step.
- Findings must be numbered, not vague.
- Every finding has evidence — a screenshot, a query, or a number.
- We don't recommend without quantifying expected lift.
- Confidence is stated explicitly: high / medium / low.
- If we're wrong about something, we say so in the brief — not after.
- The brief is yours to keep, share, or act on. No 'agency-owned IP' language.
We'd been working with our last agency for 18 months. The audit surfaced things they should have caught in month one — a CAPI deployment bug eating 33% of our conversions, a cannibalising PMax campaign, and a $14K/month in agency tooling we didn't know existed.
Audit findings drove a 22% paid efficiency lift in the first 60 days post-engagement.