Your site is the largest piece of brand collateral you'll ever ship.
Most agencies treat it as a Webflow template with a brand skin. We design the site as the primary expression of the brand — every typographic decision, every motion, every interaction tested against the bet the strategy made. Then we ship it production-ready, not a Figma file you have to redraw.
Brand-led web design is the work of designing and shipping the website as the primary expression of the brand — not as a templated CMS skin. Engagements include information architecture, a component-first design system in Figma with engineering tokens, page design (home, about, product, blog, careers), motion and interaction prototypes, mobile-first typography and layout, performance budget locking (LCP, INP, CLS) baked into design decisions, and front-end production build on Next.js, Astro, or Webflow per fit. Mature engagements include CMS integration (Sanity, Contentful, Webflow, Strapi, headless WordPress) and 30-day post-launch review. The deliverable is a working component library and production site — not a Figma file the in-house team has to redraw. Engagement length is typically 8–12 weeks.
Why most brand sites underwhelm
Pre-built template + brand color swap + couple of custom hero sections. The result feels like a thousand other SaaS sites. Brand identity does not survive contact with the homepage.
Mocks look great in the case-study deck. Live site has wonky type sizes, broken mobile patterns, motion that drags on slow connections. The handoff was the failure point.
Hero is one off, about page is one-off, careers is one-off. Six months in, the team is rebuilding patterns from scratch. There was never a real component library.
Designers ship 30MB of unoptimised hero video. LCP is 6 seconds. The brand impression collapses before it loads. Performance is a brand decision, not a build problem.
What we run
Information architecture + sitemap
Component-first design system (Figma + tokens)
Page design — home, about, product, blog, careers
Motion + interaction direction with prototypes
Typography + layout system that scales mobile-first
Performance budget (LCP, INP, CLS) baked into design decisions
Front-end build (Next.js, Astro, or Webflow per fit)
CMS + handoff — Sanity, Contentful, or Webflow
Eight to twelve weeks. Designed to be shipped.
Architecture + audit
Sitemap, content inventory, performance baseline, analytics audit. We diagnose what's loading wrong, what's missing, and what's redundant before designing anything.
System-first design
Component library before pages. Tokens before components. Performance budget locked. Type, color, motion all tested in prototype before any page is mocked.
Page composition + content
Pages composed from components. Content drafted alongside layout, not after. Mobile and desktop designed in parallel, not desktop-first-mobile-later.
Build + ship
Frontend built by senior engineers. Performance verified live (LCP, INP, CLS). CMS integrated. Handoff includes a working design system, not a Figma file dump.
What lands in your inbox.
- Sitemap + IA
- Component library (Figma) + design tokens (CSS variables)
- All page designs (mobile + desktop)
- Motion prototypes (Framer / After Effects / Lottie)
- Production build in chosen stack (Next.js / Astro / Webflow)
- CMS integration + content team training
- Performance verified — Core Web Vitals at green
- Working handoff doc + 30-day post-launch review
Where this worked.
Site rebuild + 41% lift in mobile conversion
- Architecture audit found 2.4s LCP on PDP — performance budget locked before page mocks began
- Component library shipped to in-house team; 14 surfaces composed without studio support
- 301 strategy preserved organic traffic — no rankings drop in 90-day post-launch window
Marketing site replacement on Next.js + Sanity
- Pricing-page rebuild + comparison table shipped as one component, used across 4 LPs
- Motion principles documented as easing/duration tokens — engineering shipped consistently in Q3
- Core Web Vitals at green at launch and held through 6-month measurement window
Questions we actually get asked.
Do you build, or just design?
Both. Design and front-end engineering sit on one team. We've shipped on Next.js, Astro, Remix, and Webflow. We pick the stack to fit the team that maintains it after we leave.
Can you work with our existing CMS?
Yes. We've shipped on Sanity, Contentful, Webflow, Strapi, and headless WordPress. We'll recommend if your current CMS is the constraint, but we don't force a migration to bill.
What if we want to keep our existing site and add only key pages?
Common engagement. We ship a hero refresh, a new product page, or a brand microsite that fits inside your existing system. Cleaner than a full rebuild when budget is tight.
How do you handle SEO continuity?
We audit existing rankings, preserve URL structure where possible, set up 301s for any restructure, and keep your team's SEO operator on the call from week 1. Site rebuilds that lose 30% of traffic are avoidable.