[ Clients ]
Numbers, with the situation attached.
Every case below states what we found, what we changed, and what moved — including the parts that did not work.
DTC · Home goods · $25M GMV
Plateau breakout
+71% blended ROAS in 90 days
Multi-channel scaling: paid + lifecycle + marketplace + analytics rebuild.
| Metric | Before | After | Delta |
|---|---|---|---|
| Blended ROAS (Shopify net rev) | 2.1× | 3.6× | +71% |
| MER | 1.8× | 2.9× | +61% |
| Email revenue % of total | 8% | 22% | +14 pts |
| Paid CAC | $87 | $52 | −40% |
| Amazon TACoS | 22% | 11% | −50% |
| Founder hours / week on agency oversight | ~6 | ~1 | −83% |
B2B SaaS · Series-B · $8M ARR
Top-of-funnel ceiling
MQL volume +2.4× without raising spend
LinkedIn ABM + paid search rebuild + lifecycle activation + attribution overhaul.
| Metric | Before | After | Delta |
|---|---|---|---|
| MQL volume | 168/mo | 404/mo | +2.4× |
| Cost per MQL | $480 | $202 | −58% |
| Demo request → demo show rate | 31% | 47% | +16 pts |
| Trial → paid | 22% | 38% | +16 pts |
| AI search citations / mo (ChatGPT + Perplexity) | 0 | 47 | from zero |
| LTV / CAC | 2.6 | 4.1 | +58% |
DTC · Apparel · $14M GMV
Conversion + lifecycle rebuild
Email rev 6% → 27% of total in 5 months
Klaviyo deliverability + 12-flow rebuild + checkout CRO + SMS layer.
| Metric | Before | After | Delta |
|---|---|---|---|
| Email revenue % of total | 6% | 27% | +21 pts |
| ATC → checkout completion | 41% | 67% | +26 pts |
| Mobile conversion rate | 1.8% | 2.9% | +61% |
| Email revenue per recipient | $0.47 | $2.84 | +6× |
| SMS revenue | $0 | $31K/mo | from zero |
| Klaviyo inbox placement | 76% | 94% | +18 pts |