Execution is where most agencies break. Ours doesn't.
Senior operators in your accounts daily — not junior account managers learning on your spend. AI-native skills + MCPs handle the repetitive reps (data pulls, anomaly detection, reporting). Humans make every call that matters. Every change logged. Every Friday a change log goes to your inbox.
How we actually execute
Execution is the part most agencies hide because most agencies do it badly. Junior account managers, copy-pasted optimisations, no change log, no QA. Ours is different by design — senior operators with named accountability, AI-native automation for the reps, and a transparent change log every Friday. You always know what changed, who changed it, and why.
What this step produces.
Every change made in your accounts during the week. Operator name, timestamp, change description, expected impact, validation criteria. Sent to your inbox every Friday before 5pm in your timezone. No exceptions.
Lead operator posts daily in your dedicated Slack channel: what's running, what shipped yesterday, what's blocked, what's queued. 90 seconds to read. You can be silent or jump in. Both fine.
Updated daily as tests launch, conclude, or get killed. Status colour-coded. Outcomes archived. Cross-engagement learnings surfaced.
Hypothesis brief → production → QA → launch → kill date. Standardised templates. 5-day brief-to-launch SLA on standard creative. UGC pipeline managed end-to-end.
Automated monitoring on every account: spend spikes, ROAS drops, conversion-tracking failures, unauthorised account changes. Alerts go to your team + ours simultaneously. Cross-referenced against the change log to reduce false alarms.
How the days run.
Account stewardship
Lead operator in every account every working day. Bid adjustments, budget pacing, search-term reviews, creative QA, lifecycle send oversight. Skills + MCPs handle data pulls and anomaly detection. Humans make decisions.
Change log + performance scorecard
Friday before 5pm in your TZ: change log delivered, weekly scorecard delivered, blockers surfaced. One-page summary, two-page operator depth.
Standup + week-ahead
30-min Monday standup with founder/leadership. What shipped, what's queued, what we need from you. No status decks — Slack thread + Loom updates if there's nothing to discuss live.
Strategy review
60–90 min monthly. Performance against plan. Hypotheses revised. New tests queued. Channel mix recalibrated against actual incrementality data.
Business review (QBR)
2-hour QBR with leadership team. Cumulative wins, channel mix evolution, MMM read-out (where applicable), next-quarter plan + budget. Ends with sign-off, not 'next steps'.
Named owners, not "the team".
| Role | Leads | Contributes | Consumes |
|---|---|---|---|
| Lead operator | Daily account work + Friday change log | Strategy reviews, QBR prep | Plan, founder priorities |
| Practice specialists | Channel-specific deep work | Cross-channel coordination | Plan, experiment register |
| Senior reviewer | QA + cross-engagement learnings | Strategy review participation | Change logs across all clients |
| Founder / leadership | Strategic priorities, sign-offs | Daily/weekly availability, context | Change log, scorecards, QBR |
Non-negotiables for this step.
- Every change goes into the change log. No exceptions.
- If a junior touches the account, it's only after senior review.
- Anomaly alerts cross-reference the change log automatically.
- Daily account work, not weekly batches.
- Slack first. Decks last. Email never (except change log).
- Anything done twice gets a skill or a script.
I knew what was happening in my accounts for the first time in three years. Friday change log replaced a quarterly mystery — and I stopped having to ask 'what did you do this week?'
Founder hours spent on agency oversight dropped from ~6/week to ~1/week. Net revenue +71% in the same period.